Redefining Leadership in the Emerging Social Business Environment
“We are seeing the emergence of a new business paradigm that incorporates the learning from the social web and the new interaction models and expectations of all of the business stakeholders. Social business requires new ways of engaging customers and prospects as well as new methods of operating a business. Part of the urgency to change is driven by people that have learned and gained new expectations based on their personal online life, people that make up a businesses customers and employees,” writes Michael Fauscette, who leads IDC’s Software Business Solutions Group. Fauscette likens the shift from the industrial-age management model to the new social-business environment to the shift from an agrarian economy to the industrial age.
read moreAuthenticity
“Consumers are more sophisticated now. They want value, and they want to connect with retailers in an honest exchange,” says a writer at the National Retail Federation’s website, Stores.com.
“More than ever, a company’s brand identity and marketing efforts must be authentic.
Whether actions and words line up or not, word of mouth spreads like wildfire through social media channels.
This new dynamic is exciting because connecting to customers in memorable ways opens the door for savvy retailers and brands to innovate. For example, some retailers are urging employees to share their gifts and passions openly to connect with customers’ needs and desire to spend. Many of those retailers take advantage of analyzing customer data generated by social media and traditional sources in a sincere yet bottom-line-driven effort to remain relevant.”
read moreWhen the Going Gets Tough, The Tough Twitter
“To woo young shoppers and their parents, retailers have stepped up their efforts, rolling out discounts and new exclusive lines and turning to social media to advertise,” the Los Angeles Times reported a few days ago in a story about retailers trying to make it in this still-tough economy.
read moreMeshLinks
