Grammy nominated singer/songwriter Jason Mraz has integrated a new online invite service technology called “iggli” into his website.
According to the press release, the iggli invite widget, installed on event detail pages, “connects concert-goers and sports fans to an invite app that lets them instantly send to friends and buy tickets” and “gives fans the ability to invite, track and coordinate whether or not they can attend a particular show or event.”
The press release boasts:
The unique on-line invite service uses friend-to-friend communication technology that makes it much easier for fans to coordinate event-based social activities. Ticket sellers, venues, sports teams, event companies, promoters and artists, like Mraz, benefit by reaching a broader audience and, ultimately, by selling more tickets. Fans benefit by using an easy communication tool to coordinate with their friends. They also use the invite service to post comments, purchase tickets and share details via partner websites and trusted social networks such as MySpace, Facebook and Twitter.
iggli’s target market is ticketed events such as concerts and sports, though the social-networking application taps has potential beyond those niches.
