Social Media Marketing: Plan Before You Jump

Some good advice here

Although there is a large push to jump on the social media marketing bandwagon, most companies and business owners strike out into the great unknown of the online frontier without a social media marketing branding plan. It might seem unnecessary to most business owners; however, the creation of an online branding strategy is one of the most vital steps to social media marketing success. Just as each bubble of social media contact floats out into the webosphere toward an intended audience, a social media brand must be consistent for potential customers and business partners to see a strong message.

… but the ensuing tips make it sound a lot easier to be successful at marketing via social media than it really is.

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