Social networking sites help sports figures stay in touch with fans
The Boston Globe looks at the trend – the potential and the potential problems:
Advocates and critics of social media sites repeatedly liken Twitter, MySpace, Facebook, and others to the Wild West. Depending on the site, there are few, if any, regulations governing content or preventing impersonations. Leagues, teams, and athletes find themselves negotiating tricky territory. They recognize the value of more direct contact with fans. They also know an ill-timed “tweet’’ or fake Facebook page can create a web of problems.