This Blog Post Shall Be Tweeted

Posted by Bill on Aug 20, 2009 in MeshBlog | 0 comments

Out of India, an article exploring whether Twitter is cannibalizing blogging, or the 14-character tweet and the longer-form content of blogs can co-exist and even complement each other. From LiveMint.com, an India website with ties to the Wall Street Journal, a story headlined Tweet Now, Blog Later:

On the Internet, serial brevity could be drowning out verbosity.

The blog is no longer the centre of the average netizen’s online life. More immediate, more networked, more intimate virtual bonds have moved to the forefront—social networking sites such as Orkut or Facebook and microblogging services such as Twitter. The blog, it appears, has taken a back seat. It still, of course, serves as everyone’s personal fount of wisdom, and as the medium du jour for ruminations that require 1,000 words or more (with pictures), but the everyday concerns of an online life have switched adjectives: They’re less blogged, more tweeted.

The good news is, it isn’t a binary choice. You can blog and use Twitter – and other social networking tools and media formats – in whatever arrangement that works best for your business, organization or campaign. For some Mesh Media Strategies clients, that means a full suite of online media – blog, Facebook, Twitter, etc… – combined with traditional media relations aimed at generating news coverage in the traditional media. But we realize that not every client needs us to use every tool in the tool box.

We don’t use one media format to the exclusion of the other because people don’t generally search and use information that way. Your target audience – the people you want to learn more about you, do business with you, support your organization or cause, join your campaign or vote for you – don’t get their information from just one kind of media – print, broadcast or digital. They don’t get their information in only one format at a time – text, audio or video. And they are no longer content to just take in information – they want to interact via the media, and to create their own media.

The headline of this MMS blog post, by the way, will did instantly appear as a Tweet on our Twitter page, along with tweets we’ve posted @meshstrategies independent from this blog. This gives us multiple ways to get our message out – and multiple ways for people to find us online.