Actually, they do. In fact, teens are a larger percentage of Twitter users then they are of Facebook users. But most teens don’t use Twitter – just as most people don’t use any single social media platform. That’s because each platform – Twitter, Facebook, LinkedIn, MySpace, etc., is different, and meets different needs.
Your challenge as the owner of a business or leader an organization or campaign is to market your services, tell your story and communicate your message to the right audience using the right media formats and the right social media tools. The first step we recommend is to ignore simplistic headlines that declare that certain groups of people do or do not use or consume any certain medium or technology. There are teens who Tweet and adults on MySpace, and senior citizens who use Skype.
