From Inc. magazine’s staff blog, “Fresh Inc.,” comes this item:
A moment of silence for traditional PR. Seattle entrepreneur and angel investor Andy Sack declares that “PR is dead.” As Sack explains on his blog, “I declared PR (public relations) dead. It’s the past. It’s all about social media now. And social media is a more complex, more fragmented game to play. PR agencies of the past will have a hard time adapting–in my opinion.” Of course, not everyone has been as quick to roll out the hearse. Some of Sack’s readers offered up a spirited defense of traditional PR. In fact, one commenter went so far as to claim that social media is dead.
Social media certainly is not dead, but neither is PR. It’s just evolving. Traditional PR just doesn’t work well in the social media environment, and the more people become involved in social media, the less traditional PR will work.
By the way, Microsoft founder Bill Gates is on Twitter now, @BillGates.
