Archive for category Uncategorized
PR RIP?
Posted by Bill in Uncategorized on January 20th, 2010
From Inc. magazine’s staff blog, “Fresh Inc.,” comes this item:
A moment of silence for traditional PR. Seattle entrepreneur and angel investor Andy Sack declares that “PR is dead.” As Sack explains on his blog, “I declared PR (public relations) dead. It’s the past. It’s all about social media now. And social media is a more [...]
Will the Future of Advertising Be a Blend of Old and New Media?
Posted by Bill in Uncategorized on October 6th, 2009
Knowledge@Wharton takes a look at the future of advertising in the age of social media:
It hasn’t caught on yet in the U.S., but a global ad campaign for Unilever’s army of laundry detergents — sold in Asia as Omo, in France as Skip, and by other names around the planet — hailing that “Dirt is [...]
Social media skills now crucial to a job search
Posted by Bill in Uncategorized on July 29th, 2009
The Atlanta Journal-Constitution says, “The landscape of today’s job market is shifting, and the shift favors individuals who are savvy in social media.” Also, at BusinessWeek.com, social media personal branding evangelist Dan Schwabel urges job-searchers to use blogs and social media tools – specifically, LinkedIn, Facebook and Twitter. Says Schwabel, “If you rely on [...]
Social Media Boosts Sales, Survey Says
Posted by Bill in Uncategorized on July 25th, 2009
Companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period, says a new study, which says that the companies that scored the best “had dedicated – if small – teams focused on social media [...]
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