Posts Tagged CEOs
Investor Relations in the Age of Social Media
The Cross Border Group, publisher of IR Magazine for corporate investor relations professionals, has posted an article looking at the issues and challenges that social media brings for corporate investor relations.
“The risk posed by social media for your company … exists whether you participate or not,’ observed Darrell Heaps, CEO of Q4 Web Systems, an [...]
eBay CEO Steps Behind the Camera
EBay CEO John Donahoe has started using a pocket-sized video camera and the company’s internal blog to connect with eBay employees. The Wall Street Journal reports…
Amid a turnaround effort at eBay’s online marketplace, he has been meeting with the company’s merchants and taping the conversations with a Flip camcorder. He’s posted many of these to [...]
Stand and Deliver
New York Times columnist Tom Friedman, appearing on NBC’s Meet the Press Sunday, talked with host David Gregory about the recent resignation of Obama administration official Van Jones after social media publishers unearthed numerous controversial statements Jones had made in the past.
MR. GREGORY: …the fact that in this, in this media age, what he [...]
How Twitter Changes Everything
A recent survey finds that 71 percent of companies plan to increase their investments in social media, but only a third have guidelines for how it should be used, reports Business Week.
Brazilian Oil CEO Takes On Critics Via Corporate Blog – Plus: Garth Brooks!
Via a tweet from TheCEODaily.com, I ran across a Business Week story today on how the CEO of a Brazilian oil company is firing back at critics via the company’s blog – and on Twitter: Petrobras Brandishes Its Corporate Blog: In a company blog and on Twitter, booming Brazilian oil giant Petrobras strikes a combative [...]
Battle in Boston: JetBlue, Southwest, Face Off at Logan and Online
The Associated Press reports on the battle between low-fare airlines JetBlue and Southwest in Boston:
Because of their cheap fares and high customer service rankings, both airlines have legions of loyal travelers. Part of that loyalty can also be traced to fresh marketing that tries to put some fun in flying. JetBlue’s tongue-in-cheek ads have urged [...]
Wife of Twitter CEO Tweets Birth of Her Baby … And Other Notes from the Twitterverse
The wife of Twitter CEO Evan Williams tweets through childbirth … giving her husband’s company additional publicity. A little closer to “normal” on the weird-o-meter, Peter Habib, the corporate spokesman for Australian company Telstra, live-tweeted as the company CEO delivered his quarterly earnings report. Habib posted more than 30 tweets, putting the news out via [...]
Not Every CEO Needs to Be a Social-Media Star. But…
Ad Age pushes back against recent media coverage of recently-in-the-news data showing how few corporate CEOs are using social media tools like blogs, Facebook and Twitter, saying that not every CEO needs to be a “social-media star” and “not every communication challenge is a nail to be hammered with social media.”
They’re right, of course.
The communications [...]
Using Social Media to Build Your Personal Brand
Business Week looks at how employees can use social media not just to benefit their employer, but to also build their own personal brand:
Smart employees understand the power of social media in creating real business value and relationships with customers, the press, analysts, and all other stakeholders. But many employees haven’t realized that they’ve also [...]
CEO says Twitter is a “leadership tool”
Michael Hyatt, the CEO of publisher Thomas Nelson, says Twitter can be a “leadership tool” because “Twitter is like an influence amplifier. It enables extend your influence in ways never before possible.”
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