Posts Tagged interactive media

Teens Don’t Tweet

Teens and young adults are blogging less and using Facebook more, according to the Pew Internet & American Life Project:
Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens ages 12-17 and [...]

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6 Social Networking Faux Pas to Avoid

Inc. magazine has the list.

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Ford Shows How Its Done

While its rivals, GM and Chrysler, looked to Congress and the American taxpayer for a lifeline, Ford Motor Co. drove a different road, leverage social media to successfully launch itself back into the subcompact car market. Grant McCracken, writing in Harvard Business Review, explains How Ford Got Social Media Right by working with contemporary culture. [...]

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“One of the Most Powerful Brands in Social Media”

The Politico looks at how Sarah Palin has built “one of the most powerful social media brands in politics.”
While Palin isn’t the only major political figure to try alternative means of communication to bypass the media, her unique ability to remain in the headlines while avoiding the spotlight suggests she may be the first to [...]

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Entrepreneurs ‘Tweet’ Their Way Through Crises

Twitter “helps companies cope” with site crashes, weather delays and other customer-service crises, reports the Wall Street Journal.
“Twitter gave us an up-to-the-minute ability to take what would normally be a crisis situation and make it just another event,” says Mr. Bianchi. “You can’t do that with a 1-800-number.”
But Twitter isn’t an automatic cure-all for customer [...]

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eBay CEO Steps Behind the Camera

EBay CEO John Donahoe has started using a pocket-sized video camera and the company’s internal blog to connect with eBay employees. The Wall Street Journal reports…
Amid a turnaround effort at eBay’s online marketplace, he has been meeting with the company’s merchants and taping the conversations with a Flip camcorder. He’s posted many of these to [...]

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Stand and Deliver

New York Times columnist Tom Friedman, appearing on NBC’s Meet the Press Sunday, talked with host David Gregory about the recent resignation of Obama administration official Van Jones after social media publishers unearthed numerous controversial statements Jones had made in the past.
MR. GREGORY: …the fact that in this, in this media age, what he [...]

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The Twitter Effect – Is It Real?

InventorSpot.com looks at “The Twitter Effect”:
There’s lots of talk about the Twitter Effect and how it can make or break a movie. When it came to Bruno & GI Joe – thumbs down! In the case of Inglorious Basterds and District 9 – thumbs up! If Twitter has this effect on improving movie ticket sales, [...]

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Motivated+Connected=Activists

The Associated Press reports on the anti-Obamacare town-hall protests:
The emerging protest movement is almost the mirror image of the grass-roots campaign that helped sweep Obama into office by pulling in people who’d never been politically active. This time Obama is seeing the other side of what can happen when people are motivated, connect over the [...]

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Wife of Twitter CEO Tweets Birth of Her Baby … And Other Notes from the Twitterverse

The wife of  Twitter CEO Evan Williams tweets through childbirth … giving her husband’s company additional publicity. A little closer to “normal” on the weird-o-meter, Peter Habib, the corporate spokesman for Australian company Telstra, live-tweeted as the company CEO delivered his quarterly earnings report. Habib posted more than 30 tweets, putting the news out via [...]

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