Social media skills now crucial to a job search

Bill — Wed, 29 Jul 2009 14:11:39 +0000

The Atlanta Journal-Constitution says, “The landscape of today’s job market is shifting, and the shift favors individuals who are savvy in social media.” Also, at BusinessWeek.com, social media personal branding evangelist Dan Schwabel urges job-searchers to use blogs and social media tools – specifically, LinkedIn, Facebook and Twitter. Says Schwabel, “If you rely on job boards or corporate Web sites for your job search, you’ll find yourself unemployed for a very long time. Instead, look to your networks, both in real life and in the virtual world.”

Social media gives job-searchers “more outlets to communicate your personal brand and find a job faster than the competition,” he adds.

The same dynamic holds true for entrepreneurs, by the way, especially if what your business is built more on expertise and information more than on selling a physical commodity product.

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Social media skills now crucial to a job search