Posts Tagged marketing
6 Social Networking Faux Pas to Avoid
Posted by Bill in Social Networking on January 27th, 2010
Inc. magazine has the list.
PR RIP?
Posted by Bill in Uncategorized on January 20th, 2010
From Inc. magazine’s staff blog, “Fresh Inc.,” comes this item:
A moment of silence for traditional PR. Seattle entrepreneur and angel investor Andy Sack declares that “PR is dead.” As Sack explains on his blog, “I declared PR (public relations) dead. It’s the past. It’s all about social media now. And social media is a more [...]
Ford Shows How Its Done
Posted by Bill in MeshBlog, Social Networking on January 11th, 2010
While its rivals, GM and Chrysler, looked to Congress and the American taxpayer for a lifeline, Ford Motor Co. drove a different road, leverage social media to successfully launch itself back into the subcompact car market. Grant McCracken, writing in Harvard Business Review, explains How Ford Got Social Media Right by working with contemporary culture. [...]
Will the Future of Advertising Be a Blend of Old and New Media?
Posted by Bill in Uncategorized on October 6th, 2009
Knowledge@Wharton takes a look at the future of advertising in the age of social media:
It hasn’t caught on yet in the U.S., but a global ad campaign for Unilever’s army of laundry detergents — sold in Asia as Omo, in France as Skip, and by other names around the planet — hailing that “Dirt is [...]
Times that Try Men’s Souls: The FTC Moves to Regulate Blog Speech
The Federal Trade Commission has released new regulations will add a layer of difficulty for companies hoping to promote their products, services or point-of-view via blogs and other social media. As the New York Times reports, the FTC…
…said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. [...]
Entrepreneurs ‘Tweet’ Their Way Through Crises
Twitter “helps companies cope” with site crashes, weather delays and other customer-service crises, reports the Wall Street Journal.
“Twitter gave us an up-to-the-minute ability to take what would normally be a crisis situation and make it just another event,” says Mr. Bianchi. “You can’t do that with a 1-800-number.”
But Twitter isn’t an automatic cure-all for customer [...]
The Twitter Effect – Is It Real?
InventorSpot.com looks at “The Twitter Effect”:
There’s lots of talk about the Twitter Effect and how it can make or break a movie. When it came to Bruno & GI Joe – thumbs down! In the case of Inglorious Basterds and District 9 – thumbs up! If Twitter has this effect on improving movie ticket sales, [...]
Why Teens Don’t Tweet
Actually, they do. In fact, teens are a larger percentage of Twitter users then they are of Facebook users. But most teens don’t use Twitter – just as most people don’t use any single social media platform. That’s because each platform – Twitter, Facebook, LinkedIn, MySpace, etc., is different, and meets different needs.
Your challenge as [...]
Does Social Networking Promote Narcissism?
Does social networking make today’s college students more narcissistic? A majority of 1,068 college students said so when asked about narcissism in a poll on social networking sites in June by Ypulse. USA Today reports:
More than half (57 percent) said their peers used social networking sites such as MySpace, Facebook and Twitter for self-promotion, narcissism [...]
Battle in Boston: JetBlue, Southwest, Face Off at Logan and Online
The Associated Press reports on the battle between low-fare airlines JetBlue and Southwest in Boston:
Because of their cheap fares and high customer service rankings, both airlines have legions of loyal travelers. Part of that loyalty can also be traced to fresh marketing that tries to put some fun in flying. JetBlue’s tongue-in-cheek ads have urged [...]
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