Posts Tagged podcasts
Brazilian Oil CEO Takes On Critics Via Corporate Blog – Plus: Garth Brooks!
Via a tweet from TheCEODaily.com, I ran across a Business Week story today on how the CEO of a Brazilian oil company is firing back at critics via the company’s blog – and on Twitter: Petrobras Brandishes Its Corporate Blog: In a company blog and on Twitter, booming Brazilian oil giant Petrobras strikes a combative [...]
Not Every CEO Needs to Be a Social-Media Star. But…
Ad Age pushes back against recent media coverage of recently-in-the-news data showing how few corporate CEOs are using social media tools like blogs, Facebook and Twitter, saying that not every CEO needs to be a “social-media star” and “not every communication challenge is a nail to be hammered with social media.”
They’re right, of course.
The communications [...]