Posts Tagged transparency
Ford Shows How Its Done
Posted by Bill in MeshBlog, Social Networking on January 11th, 2010
While its rivals, GM and Chrysler, looked to Congress and the American taxpayer for a lifeline, Ford Motor Co. drove a different road, leverage social media to successfully launch itself back into the subcompact car market. Grant McCracken, writing in Harvard Business Review, explains How Ford Got Social Media Right by working with contemporary culture. [...]
Investor Relations in the Age of Social Media
The Cross Border Group, publisher of IR Magazine for corporate investor relations professionals, has posted an article looking at the issues and challenges that social media brings for corporate investor relations.
“The risk posed by social media for your company … exists whether you participate or not,’ observed Darrell Heaps, CEO of Q4 Web Systems, an [...]
Times that Try Men’s Souls: The FTC Moves to Regulate Blog Speech
The Federal Trade Commission has released new regulations will add a layer of difficulty for companies hoping to promote their products, services or point-of-view via blogs and other social media. As the New York Times reports, the FTC…
…said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. [...]
“One of the Most Powerful Brands in Social Media”
The Politico looks at how Sarah Palin has built “one of the most powerful social media brands in politics.”
While Palin isn’t the only major political figure to try alternative means of communication to bypass the media, her unique ability to remain in the headlines while avoiding the spotlight suggests she may be the first to [...]
Entrepreneurs ‘Tweet’ Their Way Through Crises
Twitter “helps companies cope” with site crashes, weather delays and other customer-service crises, reports the Wall Street Journal.
“Twitter gave us an up-to-the-minute ability to take what would normally be a crisis situation and make it just another event,” says Mr. Bianchi. “You can’t do that with a 1-800-number.”
But Twitter isn’t an automatic cure-all for customer [...]
eBay CEO Steps Behind the Camera
EBay CEO John Donahoe has started using a pocket-sized video camera and the company’s internal blog to connect with eBay employees. The Wall Street Journal reports…
Amid a turnaround effort at eBay’s online marketplace, he has been meeting with the company’s merchants and taping the conversations with a Flip camcorder. He’s posted many of these to [...]
Stand and Deliver
New York Times columnist Tom Friedman, appearing on NBC’s Meet the Press Sunday, talked with host David Gregory about the recent resignation of Obama administration official Van Jones after social media publishers unearthed numerous controversial statements Jones had made in the past.
MR. GREGORY: …the fact that in this, in this media age, what he [...]
Brazilian Oil CEO Takes On Critics Via Corporate Blog – Plus: Garth Brooks!
Via a tweet from TheCEODaily.com, I ran across a Business Week story today on how the CEO of a Brazilian oil company is firing back at critics via the company’s blog – and on Twitter: Petrobras Brandishes Its Corporate Blog: In a company blog and on Twitter, booming Brazilian oil giant Petrobras strikes a combative [...]
Motivated+Connected=Activists
The Associated Press reports on the anti-Obamacare town-hall protests:
The emerging protest movement is almost the mirror image of the grass-roots campaign that helped sweep Obama into office by pulling in people who’d never been politically active. This time Obama is seeing the other side of what can happen when people are motivated, connect over the [...]
Wife of Twitter CEO Tweets Birth of Her Baby … And Other Notes from the Twitterverse
The wife of Twitter CEO Evan Williams tweets through childbirth … giving her husband’s company additional publicity. A little closer to “normal” on the weird-o-meter, Peter Habib, the corporate spokesman for Australian company Telstra, live-tweeted as the company CEO delivered his quarterly earnings report. Habib posted more than 30 tweets, putting the news out via [...]
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