Posts Tagged viral marketing
6 Social Networking Faux Pas to Avoid
Posted by Bill in Social Networking on January 27th, 2010
Inc. magazine has the list.
Ford Shows How Its Done
Posted by Bill in MeshBlog, Social Networking on January 11th, 2010
While its rivals, GM and Chrysler, looked to Congress and the American taxpayer for a lifeline, Ford Motor Co. drove a different road, leverage social media to successfully launch itself back into the subcompact car market. Grant McCracken, writing in Harvard Business Review, explains How Ford Got Social Media Right by working with contemporary culture. [...]
Will the Future of Advertising Be a Blend of Old and New Media?
Posted by Bill in Uncategorized on October 6th, 2009
Knowledge@Wharton takes a look at the future of advertising in the age of social media:
It hasn’t caught on yet in the U.S., but a global ad campaign for Unilever’s army of laundry detergents — sold in Asia as Omo, in France as Skip, and by other names around the planet — hailing that “Dirt is [...]
Times that Try Men’s Souls: The FTC Moves to Regulate Blog Speech
The Federal Trade Commission has released new regulations will add a layer of difficulty for companies hoping to promote their products, services or point-of-view via blogs and other social media. As the New York Times reports, the FTC…
…said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. [...]
The Twitter Effect – Is It Real?
InventorSpot.com looks at “The Twitter Effect”:
There’s lots of talk about the Twitter Effect and how it can make or break a movie. When it came to Bruno & GI Joe – thumbs down! In the case of Inglorious Basterds and District 9 – thumbs up! If Twitter has this effect on improving movie ticket sales, [...]
Wife of Twitter CEO Tweets Birth of Her Baby … And Other Notes from the Twitterverse
The wife of Twitter CEO Evan Williams tweets through childbirth … giving her husband’s company additional publicity. A little closer to “normal” on the weird-o-meter, Peter Habib, the corporate spokesman for Australian company Telstra, live-tweeted as the company CEO delivered his quarterly earnings report. Habib posted more than 30 tweets, putting the news out via [...]
How to Eat the Competition’s Lunch
From Eric Shuff, the social media director for Nashville’s daily newspaper, The Tennessean:
Tomorrow morning, the entire lifestyles department of the Tennessean will be hitting the road to talk to the communty – in person. No using phone calls to get information. No calling people to come speak with us. We’re going to reach out to [...]
Social Media Boosts Sales, Survey Says
Posted by Bill in Uncategorized on July 25th, 2009
Companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period, says a new study, which says that the companies that scored the best “had dedicated – if small – teams focused on social media [...]
Bland and Blander: The AP Goes Nuts
The Associated Press has decided that anybody who links to an AP story on the web and quotes from it even a smidge is now violating the AP’s copyright and owes the AP money for using its content. The AP is certifiably crazy, for a number of reasons, most of which Rex Hammock ably demonstrates [...]
It’s Not As Easy as It Looks
Writer Simon Owens at MediaShift explores how PR pros find the right blogs to push their clients’ messages to. Our experience here at Mesh Media Strategies is that pitching clients’ messages and stories to bloggers isn’t nearly as effective as helping clients join in the blogosphere conversation as a natural part of doing business and [...]
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